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 It's an old dilemma. Your customers are different, but your marketing treats them all the same. Until recent advances in print and database technology, customized marketing was only a dream. Now it's a reality. 121 Marketing Company combines database intelligence with breakthrough technology to create an entirely new way to connect to your customer or potential customer. We create messages precisely tailored to each customer's demographics, buying history or interests. Our premise is simple: approach customers with applicable, intelligent offers based on their lifestyle or business segment and your response rate jumps. What's more, each communication builds toward a relationship that can last for years. With these programs, not only are we able to produce dramatically higher response rates but we can significantly reduce marketing costs. No more carpetbomb marketing. No more one-size-fits-all advertising. When you treat people as individuals, they respond.
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